What is RetainIQ?
RetainIQ is customer retention intelligence for motor finance. It links every finance contract to a real customer — not just an agreement number — computes a standardised retention rate, and surfaces at-risk renewals before they walk. The result: your first-ever true retention number, in two weeks, from your existing data. RetainIQ is part of the DDX MobilityIQ suite, an AI intelligence platform for automotive OEMs, finance groups, and dealer groups.
The problem it solves
Motor finance lenders run on three numbers: new business, arrears, and retention. The first two are instrumented to the basis point. Retention is usually a guess — because every new agreement creates a new customer number, and when a contract ends the customer vanishes from view. The same person financing their third vehicle looks identical to a first-time buyer, so loyalty is invisible and repeat business goes unrecognised. RetainIQ fixes the root cause: it rebuilds the single customer view your contract systems never had, then measures what was previously unmeasurable.
How RetainIQ works
Three integrated capabilities turn fragmented contract data into one persistent, actionable customer view.
- Uses AI and machine learning to find and match customers across your full book — no unique customer ID required
- Weighs multiple data signals into one persistent customer view, even when records are fragmented
- Handles misspellings, shared households and changed contact details; re-scores itself as new data arrives
- A standardised Customer Retention Rate = renewed ÷ ended contracts × 100
- Configurable windows: 1, 3, 6 (default) and 12 months after contract end
- Benchmarked across HP, PCP/Select, Lease and Personal Loan
- Drill from national HQ → region → dealer group → dealer
- "Lost to Dealer" analysis and an at-risk renewal pipeline
- Data Explorer with 7 filter dimensions
What RetainIQ surfaces
From a single data extract, RetainIQ turns fragmented contracts into the retention picture lenders have never had.
Your true retention rate
A first-ever, standardised Customer Retention Rate across HP, PCP/Select, Lease and Personal Loan — one number you can benchmark and move.
The signals that predict it
Segment-level patterns most lenders never see — such as early terminators who renew at far higher rates than full-term customers, or products that retain very differently.
A ranked at-risk pipeline
Every contract approaching end-of-term, scored and prioritised, so teams can act before customers walk.
Who builds RetainIQ
RetainIQ is built by DDX — a team with hundreds of combined years in automotive, working with OEMs, captive finance arms and dealer groups across training, consulting and software. The customer-matching algorithm is built and tuned against real motor-finance books, not generic data — which is why it handles the messy reality of HP, PCP/Select, Lease and dealer networks that naïve matching misses.
RetainIQ FAQ
What is RetainIQ?
RetainIQ is customer retention intelligence for motor finance. It links every contract to a real customer, computes a standardised retention rate, and flags at-risk renewals — delivering a lender's first-ever true retention number in two weeks, from existing data, with no changes to core systems.
How does RetainIQ measure retention?
It computes a standardised Customer Retention Rate: renewed ÷ ended contracts × 100, where a contract is "renewed" when the same resolved customer takes a new agreement within the measurement window — 1, 3, 6 (default) or 12 months after contract end. The same definition runs across HP, PCP/Select, Lease and Personal Loan, so retention is finally comparable across products.
How does it know two contracts are the same customer?
RetainIQ uses AI and machine learning to find and match customers across your full book — weighing several data signals (bank details, name, phone, postcode and household links) into a persistent Customer ID for each person. It handles misspellings, shared households and changed contact details, and gets smarter as new data arrives.
How quickly do we get a result?
Your first true retention number arrives two weeks after the data extract. Identity resolution across the full book typically takes about five business days; the full dashboard is live by week four, and production feeds and SSO by week eight.
What data is required, and is it secure?
A standard extract from your loan-management system (name, address, phone, bank details, agreement dates), sent over an encrypted file share. RetainIQ runs on your existing contract data with no change to core or customer-facing systems, and can be cloud-hosted or deployed on-premise for data-residency requirements — with SSO (Azure AD, Okta, SAML), role-based access and end-to-end encryption.
Which products and segments does it cover?
HP, PCP/Select, Lease and Personal Loan, with drill-down from national to dealer level and filtering across seven dimensions. Standardised measurement means you can compare segments — in pilot data, PCP/Select retained at nearly double the rate of HP Loan.
What is "Lost to Dealer" analysis?
It separates customers who returned through the same dealer from those who came back via a different dealer, quantifying the inter-dealer churn a headline retention rate hides — and showing which dealers retain customers versus lose them within your network.
Why not just build this in-house?
Matching messy motor-finance data is deceptively hard; naïve name + date-of-birth matching misses 40%+ of real matches. In-house builds typically cost £200K+ and take 6–12 months before producing a single number. RetainIQ's algorithm is already tuned on real motor-finance data, so you get production-grade intelligence in two weeks.
What does it cost?
Pricing scales with your live-contract book size across three tiers — Essentials (up to 50K contracts), Professional (50K–200K) and Enterprise (200K+). Advanced capabilities — at-risk lead scoring, VT prediction, depreciation intelligence and more — are modular add-ons. Every engagement starts with a commitment-free two-week pilot.
What is MobilityIQ?
MobilityIQ is DDX's AI intelligence platform for automotive OEMs, finance groups and dealer groups. RetainIQ is one product in the suite, with more in preparation.
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